Business Intelligence at UNLV

Magic%20Eight%20Ball%20Image Broadly defined, business intelligence (BI), is a set of technologies, tools, and practices that transforms raw data into meaningful and useful information, to enable better decision-making across the enterprise.  BI aims to get the right information to the right people at the right time to support institutional effectiveness. A successful BI program delivers many benefits, such as:1

  • Alignment of an organization around its strategic goals. Articulate strategy, set measurable objectives, monitor performance against those objectives, and then make informed decisions that support the desired outcome.
  • Quicker, fact-based decision making. When analytical data is readily available and understandable, employees at all levels can more easily act in ways that improve performance and support the overall strategy of the organization.
  • Reliable presentation of information ('one version of the truth'). Having all enterprise data integrated and with clear, easily accessible definitions will allow users to spend less time finding and figuring out the data and more time analyzing and making informed decisions based on the data.
  • Competitive advantage and cost savings. The incentives for colleges and universities to measure, demonstrate, and improve performance are escalating. BI offerings have the potential to support previously unattainable levels of measurement, comparison, and institutional interventions to improve access, affordability, and success for students.

1Business Intelligence at Indiana University. (n.d.). The Benefits of BI. Retrieved from