Self-Service BI refers to those tools applied in the business intelligence environment that allow information users to become more self-reliant and less dependent upon technical professionals. Typically, these tools would provide easier access to data for analysis and reporting, regardless of the technical skills of the user. This means that the reporting interfaces will range from pre-defined reports for less experienced users, to opportunities for shared development of dashboards and other BI applications tailored to the needs of a department or unit. In all cases, for BI to succeed in a self-service environment, it must be: